Présentation

Runway est une plateforme créative IA centrée sur la génération vidéo et les outils de filmmaking, avec les familles Gen-4 et Gen-4.5.

Pour quels usages

Elle convient aux équipes marketing, film, design et création qui combinent génération IA, montage, direction artistique, droits et postproduction.

AI creative platform focused on video generation, image-to-video, video editing, creative tools, and research models such as Gen-4 and Gen-4.5.
Runway describes Gen-4 as consistent and controllable media generation that can maintain characters, objects, locations, mood, and cinematographic style across scenes.
Gen-4 video workflows use an input image plus text prompt and generate short clips, with Turbo options for faster iteration.
Use-case galleries show expressive characters, physics, camera motion, animation, VFX-style sequences, and cinematic prompt examples.
Broader product surface includes creative apps, API access, studios, education, film initiatives, and enterprise/security options.

Create short cinematic image-to-video clips from a reference frame and motion prompt.
Prototype commercials, music videos, social ads, mood reels, and previsualization shots before production.
Explore consistent product visuals or character shots across lighting, background, and camera variations.
Generate VFX-style scene extensions, stylized motion, or concept shots for creative pitch decks.
Test API-based generation for products that need scalable creative video or image workflows.

Start with a strong input image; Runway’s own guidance notes that Gen-4 video is based on an input image and text prompt.
Describe motion directly: subject motion, camera motion, scene motion, and style descriptors in simple positive wording.
Generate short 5 or 10 second scenes, iterate in Turbo when appropriate, then refine only the best candidates.
Keep shots modular and edit them in a real video workflow; do not expect one prompt to deliver an entire film.
Review plan limits, credits, watermark/metadata, rights, content policy, and disclosure needs before commercial publishing.

Strong for cinematic ideation, image-to-video, consistent references, and AI-assisted filmmaking.
Generations remain probabilistic and can struggle with precise physics, complex cause-and-effect, hands, faces, or long continuity.
Credit cost, plan access, resolution, duration, and model availability change over time and should be checked before production planning.
Creators should review rights, source material, content disclosure, and ethical use because AI video can be mistaken for real footage.

Runway is used for AI video generation, image-to-video, creative editing, previsualization, social content, and experimental filmmaking workflows.

Runway’s Gen-4 video documentation describes generating 5 or 10 second videos from an input image and a text prompt.

It can support professional ideation and some production workflows, but outputs still need editing, review, rights checks, and backup plans.